First Pass← firstpass.videoThis policy explains what personal data First Pass collects, why, and your rights over it. In short: we collect the minimum needed to run your account and improve the product — and we never store the footage you process.
First Pass is operated by Trick of the Light Ltd (“we”, “us”), a company registered in England & Wales [company no. / registered address]. For account and usage data described below, we are the data controller. For the footage you process through First Pass, you are the controller and we act only as your processor (see section 5 and our Data Processing Agreement).
Questions or requests: hello@totl.media. We are registered with the UK ICO [registration no.].
| Data | Why | Lawful basis |
|---|---|---|
| Name, email, billing country | Create your account, send your licence key & receipts, support | Contract |
| Payment details | Take payment — handled entirely by Stripe; we never see or store card numbers | Contract |
| Licence & device info (a machine identifier, operating system, plugin/Premiere version, activation dates) | Enforce plan limits, prevent licence abuse, support | Contract / legitimate interest |
| Usage & product analytics (hours processed, which features are used, error events, counts) | Bill your usage, keep the service reliable, decide what to improve | Legitimate interest |
When you run an analysis, your audio is sent securely to our processing service and on to our AI sub-processors purely to produce your transcript and cut:
We use a small set of trusted providers to run the service. We share only what each needs:
| Provider | Purpose | Location |
|---|---|---|
| Stripe | Payments & subscriptions | US / global |
| AssemblyAI | Transcription of your audio | US |
| Anthropic | Theme detection, captions, translation | US |
| Railway | Backend & database hosting (account/usage data) | US / EU |
| Netlify | Website hosting | US / global |
| Resend | Sending your licence-key & account emails | US |
We do not sell your data or share it for advertising.
Some providers above are outside the UK/EEA (mainly the US). Where personal data is transferred there, we rely on appropriate safeguards — Standard Contractual Clauses / the UK International Data Transfer Addendum, or the provider's Data Privacy Framework certification. Copies are available on request.
Under UK/EU GDPR you can ask us to: access a copy of your data; correct it; delete it; restrict or object to processing; or port it elsewhere. Email hello@totl.media and we'll respond within one month. You can also complain to the UK ICO.
Data is encrypted in transit; access is restricted; card data never touches our servers. Our website uses only essential cookies (and Stripe's during checkout); we do not run advertising or third-party tracking cookies. If that changes, we'll add a cookie banner.
First Pass is a professional tool not intended for anyone under 18, and we don't knowingly collect their data.
We'll update this page when our practices change and revise the date above. Material changes will be notified by email.